It's true, Mondays reign as the biggest online shopping day during the holiday season for four years running, but the much touted Cyber Monday is not actually the busiest.
The single biggest days of the 2007 online shopping season are predicted to take place on Mondays - December 3rd, 10th and 17th.
What’s more, many smart email marketers are targeting consumer prospects at the office, via their business email address. View special offers.
Here's a list compiled from the suggestions on how to prepare for this year's remaining Cyber Mondays:
Message specifically to weekend shoppers: On Mondays, marketers should attempt to message to consumers who have been shopping in stores during the weekend. Specifically, traditional retailers should align the product promotions in their online advertising with those promotions occurring in their brick-and-mortar stores.
Target the workweek lunch hour: The noon-to-3 p.m. EST hours are typically the time of day when consumers buy. Marketers should tailor holiday email messages to at-work audiences.
Target Men: Data suggests that men are nearly twice as likely to purchase holiday gifts online.
Slow on Saturdays: Each week during the holiday season, the data shows a dramatic spike on Monday, followed by a gradual decrease throughout the week and ending with the softest sales volume on Saturday. Sunday begins a slow climb that spikes on Monday.
Get personal, early: Personalized, monogrammed or other custom made products, for example, are more likely to peak earlier. Low consideration or perishable items such as gift cards or food, however, are more likely to peak later, on December 10th or 17th.
Comments