There were many paths that we could have taken to stake our claim on the list industry. Many years ago, discussions in upper management grew heated as we searched for niches that supported our strengths. “Should we specialize in travel and vacation lists?” After all we are headquartered in Orlando and many of our clients are destination marketers. “ No. We should go exclusively B2B Lists.” The demand is on the rise and CPMs are still holding steady.
Although business lists are our crowning glory and travel is where we got our star, we decided that we shouldn’t limit ourselves to a particular industry segment. Instead we decided to do what we have always done. Concentrate our on efforts on multi-channel lists and alternatively sourced lists, such as internet co-registration lists. Even though we are happy with our decision and our success supports it...it’s nice to know that the test of the world is finally coming around to our way of thinking. >> Read the supporting article in DM News.
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